Chapter 2 is designed for businesses that have moved beyond the basics.
Maybe your services have expanded. Maybe your existing website no longer reflects everything you offer. Or perhaps you’re ready to introduce a small range of products alongside your services.
Rather than starting from scratch with your brand, we work with what you already have and build a website that gives it more structure, clarity and room to grow.
A website that grows with your business
Choose the structure that suits your business
SERVICE-BASED WEBSITE
For businesses with multiple services or offers. Your website can include:
A strategic homepage
A parent Services page
Up to 4 dedicated service pages
About page
Contact page
SEO setup across the site
Mobile responsive design
Launch setup & handover
The result is a website that gives every part of your offer its own space, while keeping the overall experience simple and easy to navigate.
SMALL eCOMMERCE WEBSITE
For businesses ready to sell a small range of products online. Your website can include:
A strategic homepage
About page
Contact page
Product area for up to 4 products
One variation per product
Cart & checkout setup
SEO setup across the site
Mobile responsive design
Launch setup & handover
The result is a considered online store with everything you need to start selling, without building more than your business needs right now.
A more detailed look into what's included in your chapter 2 website.What's included
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A strategically designed homepage that introduces your business, establishes your visual direction and guides visitors towards the services or products that matter most.
Your homepage will be designed around your goals, your audience and the next stage of your business, not simply filled with information.
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For service-based businesses, we create a clear parent Services page that introduces your overall offer, supported by up to four dedicated service pages.
Each service has room to be explained properly, helping potential clients understand what you offer and making it easier for them to take the next step.
Each service page is designed to give an individual offer the attention it deserves.
We’ll structure the content so visitors can quickly understand what the service is, who it is for and how to enquire, while keeping the overall website experience cohesive.
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For product-based businesses, Chapter 2 includes a dedicated product area for up to four products, with one variation per product.
We’ll create a clear path from discovering your products through to checkout, giving you a professional foundation for selling online.
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Your About page gives people the opportunity to understand the person, story and experience behind the business.
Your Contact page creates a clear and straightforward path for enquiries, bookings or other next steps.
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Search engine optimisation is applied across the website as part of the build, including page titles, meta descriptions, headings, image optimisation and other foundational SEO elements.
The aim is to give your new website a strong starting point for being discovered through search.
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We’ll review how your existing brand is currently being used online and refine the application where needed.
This might include typography, colour balance, imagery, spacing or other visual details that help everything feel more cohesive.
This isn't a full rebrand. It's a considered refresh of how your existing brand comes to life online.
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Your website will be designed to work beautifully across desktop, tablet and mobile, ensuring your content, navigation and calls to action remain clear at every screen size.
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Once your website is ready, we’ll take care of the final setup required to get you live. You’ll receive a user manual of your new website and the tools you need to confidently make simple updates yourself, with support available if you need a hand after launch.
From where you are to what’s next
