Choose the structure that suits your business
SERVICE-BASED WEBSITE
For businesses with multiple services or offers. Your website can include:
A strategic homepage
A parent Services page
Up to 4 dedicated service pages
About page
Contact page
SEO setup across the site
Mobile responsive design
Launch setup & handover
The result is a website that gives every part of your offer its own space, while keeping the overall experience simple and easy to navigate.
SMALL eCOMMERCE WEBSITE
For businesses ready to sell a small range of products online. Your website can include:
A strategic homepage
About page
Contact page
Product area for up to 4 products
One variation per product
Cart & checkout setup
SEO setup across the site
Mobile responsive design
Launch setup & handover
The result is a considered online store with everything you need to start selling, without building more than your business needs right now.
Chapter 2 is designed for businesses that have moved beyond the basics.
Maybe your services have expanded. Maybe your existing website no longer reflects everything you offer. Or perhaps you’re ready to introduce a small range of products alongside your services.
Rather than starting from scratch with your brand, we work with what you already have and build a website that gives it more structure, clarity and room to grow.
A website that grows with your business
A more detailed look into what's included in your chapter 2 website.What's included
-
A strategically designed homepage that introduces your business, establishes your visual direction and guides visitors towards the services or products that matter most.
Your homepage will be designed around your goals, your audience and the next stage of your business, not simply filled with information.
-
For service-based businesses, we create a clear parent Services page that introduces your overall offer, supported by up to four dedicated service pages.
Each service has room to be explained properly, helping potential clients understand what you offer and making it easier for them to take the next step.
Each service page is designed to give an individual offer the attention it deserves.
We’ll structure the content so visitors can quickly understand what the service is, who it is for and how to enquire, while keeping the overall website experience cohesive.
-
For product-based businesses, Chapter 2 includes a dedicated product area for up to four products, with one variation per product.
We’ll create a clear path from discovering your products through to checkout, giving you a professional foundation for selling online.
-
Your About page gives people the opportunity to understand the person, story and experience behind the business.
Your Contact page creates a clear and straightforward path for enquiries, bookings or other next steps.
-
Search engine optimisation is applied across the website as part of the build, including page titles, meta descriptions, headings, image optimisation and other foundational SEO elements.
The aim is to give your new website a strong starting point for being discovered through search.
-
We’ll review how your existing brand is currently being used online and refine the application where needed.
This might include typography, colour balance, imagery, spacing or other visual details that help everything feel more cohesive.
This isn't a full rebrand. It's a considered refresh of how your existing brand comes to life online.
-
Your website will be designed to work beautifully across desktop, tablet and mobile, ensuring your content, navigation and calls to action remain clear at every screen size.
-
Once your website is ready, we’ll take care of the final setup required to get you live. You’ll receive a user manual of your new website and the tools you need to confidently make simple updates yourself, with support available if you need a hand after launch.
From where you are to what’s next
FAQ’s
-
Chapter 2 is designed for businesses that have moved beyond a simple website and need more room to grow.
You might already have a website that feels too limited, have more services or products to showcase, or need a more considered structure and customer journey.
It's a good fit if your business has evolved and your website needs to catch up.
-
Chapter 1 is designed to give smaller or newer businesses a strong, streamlined online presence.
Chapter 2 gives you more flexibility. It allows for a larger website structure, additional pages, more considered user journeys and functionality that goes beyond the essentials.
Think of it as the next step when your business needs more from its website.
-
Yes. Chapter 2 can be used to redesign an existing website rather than starting completely from scratch.
We'll look at what's working, what's not and what your business needs now, then create a website structure that better supports where you're heading.
-
Chapter 2 allows for a larger and more flexible website structure than Chapter 1.
The exact number of pages will depend on your business, services and customer journey. We'll establish the most useful structure during the planning stage rather than adding pages simply for the sake of it.
-
Absolutely. Chapter 2 is designed for businesses that have more to say and more to offer.
We can create dedicated service pages, additional content sections, landing pages and other areas of the website that help customers find exactly what they're looking for.
-
Yes. Ecommerce functionality can be incorporated where appropriate, depending on your products, platform and requirements.
If your ecommerce needs are more complex or require extensive custom functionality, Chapter 3 may be a better fit. We'll help you determine which option makes sense for your business.
-
You'll need to have your core brand direction established before we begin.
For content, we'll provide guidance around what is needed and how it should be structured. Website copy isn't included as standard, but copywriting support can be discussed if you need help developing your content.
-
Yes. Your website will be built with ongoing management in mind.
We'll show you how to make everyday updates so you can manage your content, images and other basic website changes yourself after launch.
-
If your website requires advanced functionality, a highly customised user journey or more complex integrations, Chapter 3 may be the better option.
We'll be upfront if we think your project would be better suited to Chapter 3 rather than trying to fit it into a package that isn't right for you.
-
Because we think you should know what you're investing in before you enquire.
We don't believe in hiding pricing behind a discovery call or asking you to go through a sales process simply to find out whether a website is within your budget.
Our pricing is published upfront so you can make an informed decision from the beginning. If we're a good fit, we can then spend our time talking about your business, your goals and what you actually need from your website.
Simple, transparent and no awkward sales pitch.